In its Snapshot Trends Report 2010, released this week, the IWSR has noted that wine and spirits consumers in affected markets have returned to local products, based partly on price comparison and partly on emotion.
“One consequence has been an upgrading of local products in many markets,” the report notes. “Better quality, better packaging, higher prices. As economies recover, these companies will be well-placed for future growth.”
The IWSR highlighted local wines as performing well in their domestic markets at the expense of imported brands, due not only to lower prices but also to “improved quality and increased awareness of this quality”.
The report also notes that some of the most successful brands of the last two years have been “the ‘new standard’ brands with a premium twist”, which have been sold at a marginally higher price than some of the biggest standard brands. “Some of these have enjoyed spectacular success and will have a global impact down the line,” the IWSR said.
Further details of this research report available in just-drinks’ research store, ‘The IWSR Snapshot Trend Report 2010′ are available by following this link: http://www.just-drinks.com/market-research/the-iwsr-snapshot-trend-report-2010_id93198.aspx?lk=pr
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Since 1999, just-drinks.com has provided the global beverage industry with the latest news, insight and intelligence. The just-drinks.com research store (http://www.just-drinks.com/market-research/) provides the latest market research across drinks industry sectors. Including market reviews, forecast data, market trends, new product developments, latest technology and much more. The team of industry experts, analysts and journalists provide real-time news and comment on the latest industry developments.
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