The Rising Cafe

Soft Drinks

*Dr.P.Shanmukha Rao  **Dr.N.V.S.Suryanarayana

Introduction:

Soft drink market size for FY00 was around 270mn cases (6480mn bottles). The market witnessed 5- 6% growth in the early‘90s. Presently the market growth has growth rate of 7- 8% per annum compared to 22% growth rate in the previous year. The market size for FY01 is expected to be 7000mn bottles.

Soft Drink Production area

The market preference is highly regional based. While cola drinks have main markets in metro cities and northern states of UP, Punjab, Haryana etc. Orange flavored drinks are popular in southern states. Sodas too are sold largely in southern states besides sale through bars. Western markets have preference towards mango flavored drinks. Diet coke presently constitutes just 0.7% of the total carbonated beverage market.

Growth promotional activities

The government has adopted liberalized policies for the soft drink trade to give the industry a boast and promote the Indian brands internationally. Although the import and manufacture of international brands like Pepsi and Coke is enhanced in India the local brands are being stabilized by advertisements, good quality and low cost.

It’s your first day in the kitchen and you have no idea where to start. A haphazard way of doing things will only delay meals and see that you are stuck in the kitchen for a long time! To ensure that you produce quicker and easy-to-prepare meals, as well as please your family’s taste buds, a few cooking tips and hints are in order—

(1) First of all, there has to be a place from where you can pick up cooking tips and hints. There are many classes set up for beginners by various local institutions and organizations. In addition, they are not expensive. Since most of the students are beginners, you feel comfortable in sharing your own experiences and learning from others.
(2) Once you cross the beginner’s level and develop a taste for cooking, further instructions at an advanced level for specifics such as dessert-making, barbecuing, baking and so on, can be obtained. If you do not wish to continue as a student after learning the basics, you could turn your attention to magazines devoted to cooking. Many of them display articles related to specific cooking methodology.

With the explosive growth of home brewing all over the world over the last few years, there has been a matching growth in the sale of home brewing equipment. Over the years home brewers have graduated onto more sophisticated equipment and brewing on larger scales and have sold off some of their old equipment. And so the used home brewing equipment market came into being.

Buying used home brewing equipment is a great money saving option for the beginner or those who want to expand their home brewing capacity without spending a lot of money. But there are pitfalls here as well as advantages and a person buying used home brewing equipment needs to go into it with his eyes wide open. Always keep in mind that the technology of home brewing is not changing in any significant manner.

So used home brewing equipment is not around because people are upgrading to newer technologies. If you find any used home brewing equipment for sale on the grounds that the owner is upgrading to new technologies, be careful. He may be upgrading to better or larger equipment to improve the quality of his brews, but that is not a technological upgrade. It would be wise to check out used home brewing equipment very carefully before investing any money in it.

A key point to add at this stage is the difference between organically grown grapes – fruit from vineyards grown without the use of industrial fertilizers, herbicides, fungicides and pesticides – and wines made without synthetic preservative additives.

Organic Vineyards – Where it all begins!

An organic vineyard is one where grapes are grown without chemical fertilizers, weed killers, insecticides, or other synthetic chemicals. This prevents damage to soil and ensures that no chemicals end up in the wine as residue. Organic farmers aim to maintain healthy, biologically active soil whose fertility is provided by plants that fix nitrogen from the air. In the vineyard it means planting cover crops between the avenues of the vines instead of applying herbicide. Naturally occurring plant or mineral extracts leave no residue in the soil, and weeds are kept down with the use of mechanical and hand hoes. Biodiversity is promoted through the plants, which help regulate the vineyard soil by attracting beneficial insects, spiders and predatory mites.

The Role of Certification and the Organic Market

Marie Antoinette supposedly said, “Let them eat cake” but you can say let them eat dessert with a dessert of the month club membership. Cake is great and many people enjoy it, but, there are many other desserts and with a dessert of the month club gift you can give or receive a different dessert every month.

There are two types of dessert of the month clubs, one offering freshly made desserts delivered ready to eat and one that sends you the mixes and you create your own desserts each month. The Dessert of the month club offered through Amazing Clubs delivers freshly prepared professional desserts every month. These are gourmet desserts that range from pastries and decadent rugelach to tortes and fresh baked pies.  Each of these will serve from eight to ten people, depending on the serving size.

The Amazing Clubs dessert of the month subscriptions come directly to you from professional bakeries and dessert professionals nationwide. This club offers a one hundred percent guarantee that it will be loved by the recipient.

When I was a little girl my mother had an old home recipe for cleaning her silver flat wear and silver jewelry. It was simple and took less than a half hour to do. (Actually, it takes me a little longer than Mom, she is so much more organized than I am). Now I know that many of you buy silver tarnish removers and jewelers cloths to polish your silver, and that works fine and makes your silver sparkle and shine, it is also a longer process than the one I am recommending. If time is of the essence and you are in a hurry or for that day when you can’t find your silver cleaners, here is the formula for using simple household items found in your kitchen. I call it my 5 step plan.

Step 1: Find a glass bowl or baking dish.

Step 2: Line it with aluminum foil.

Step 3: Put the silver jewelry in the bowl – on top of the foil.

Step 4: Take a large tablespoon of baking soda and spread it over the jewelry.