The Rising Cafe

People use to enjoy drinks every now and then but some people usually stick to one drink. People’s liking for soft drinks vary for many reasons as some people like drinks that will help them reducing weight; some people like alcoholic drinks and some people go for healthy soft drinks. Some taste conscious people like variety of drinks. Here is information for top ten drinks people like the most.

Vegetable Juice

Vegetable juices are rich in nutrition as fruit juices but with half calories as compared to fruit juices that is why vegetable juices are ideal for people trying to reduce their weights. Some vegetable juices are rich in fibers that make people feel full and in turn eat less.

Milk Shakes

Drinking juices of fruits using favorite foods is a common trend. People love to drink milk shakes by adding some fruits in the milk. People who want to reduce weight don’t add sugar in juice and people who don’t care for weight also go for milk shakes that are sweet enough to give delicious taste.

Fruit Juices

Soft Drinks

*Dr.P.Shanmukha Rao  **Dr.N.V.S.Suryanarayana

Introduction:

Soft drink market size for FY00 was around 270mn cases (6480mn bottles). The market witnessed 5- 6% growth in the early‘90s. Presently the market growth has growth rate of 7- 8% per annum compared to 22% growth rate in the previous year. The market size for FY01 is expected to be 7000mn bottles.

Soft Drink Production area

The market preference is highly regional based. While cola drinks have main markets in metro cities and northern states of UP, Punjab, Haryana etc. Orange flavored drinks are popular in southern states. Sodas too are sold largely in southern states besides sale through bars. Western markets have preference towards mango flavored drinks. Diet coke presently constitutes just 0.7% of the total carbonated beverage market.

Growth promotional activities

The government has adopted liberalized policies for the soft drink trade to give the industry a boast and promote the Indian brands internationally. Although the import and manufacture of international brands like Pepsi and Coke is enhanced in India the local brands are being stabilized by advertisements, good quality and low cost.

Soft Drinks

*Dr.P.Shanmukha Rao  **Dr.N.V.S.Suryanarayana

Introduction:

Soft drink market size for FY00 was around 270mn cases (6480mn bottles). The market witnessed 5- 6% growth in the early‘90s. Presently the market growth has growth rate of 7- 8% per annum compared to 22% growth rate in the previous year. The market size for FY01 is expected to be 7000mn bottles.

Soft Drink Production area

The market preference is highly regional based. While cola drinks have main markets in metro cities and northern states of UP, Punjab, Haryana etc. Orange flavored drinks are popular in southern states. Sodas too are sold largely in southern states besides sale through bars. Western markets have preference towards mango flavored drinks. Diet coke presently constitutes just 0.7% of the total carbonated beverage market.

Growth promotional activities

The government has adopted liberalized policies for the soft drink trade to give the industry a boast and promote the Indian brands internationally. Although the import and manufacture of international brands like Pepsi and Coke is enhanced in India the local brands are being stabilized by advertisements, good quality and low cost.

As is the nature of the food and drink business, emerging sectors such as mood/mind health have the ability to create a buzz among curious consumers and the potential to spark inspiration and interest from manufacturers/retailers.

Over the past four years (since 2006), the sector has experienced significant changes, as more and more people show an interest in purchasing products to suit/improve their mood, improve mental acuity and target specific concerns (related to wellbeing and mental health). Products such as confectionery, bakery and soft drinks are traditionally perceived as indulgent, but recipe reformulation, re-branding and a change in marketing strategy can help to target mood/mind health. A change in strategy can introduce existing products to new potential target audiences, retail and distribution opportunities.

Key features of this report

• Analysis of sales values and volumes for the functional food and drink market in Europe, the US and Asia-Pacific.
• Evaluation of the drivers behind the changing functional food and drink market (becoming more health-centric, niche and specific to individual health concerns) with a focus on moods/emotions and mental health.
• Coverage of 18 categories (under the mood food/mental health heading) including soft drinks, baby food, ready meals, snacks and dairy.

People use to enjoy drinks every now and then but some people usually stick to one drink. People’s liking for soft drinks vary for many reasons as some people like drinks that will help them reducing weight; some people like alcoholic drinks and some people go for healthy soft drinks. Some taste conscious people like variety of drinks. Here is information for top ten drinks people like the most.

Vegetable Juice

Vegetable juices are rich in nutrition as fruit juices but with half calories as compared to fruit juices that is why vegetable juices are ideal for people trying to reduce their weights. Some vegetable juices are rich in fibers that make people feel full and in turn eat less.

Milk Shakes

Drinking juices of fruits using favorite foods is a common trend. People love to drink milk shakes by adding some fruits in the milk. People who want to reduce weight don’t add sugar in juice and people who don’t care for weight also go for milk shakes that are sweet enough to give delicious taste.

Fruit Juices